NEW YORK, March 19 /PRNewswire/ -- Creating We: Change I-Thinking to We-Thinking & Build a Healthy Thriving Organization, by Judith E. Glaser, was honored by AXIOM Business Book Awards with the Bronze Business Book Award for 2008 in the Leadership category. AXIOM honors the best titles of the year in business books, and this year they had over 400 entrants. The AXIOM Business Book Awards are intended to bring increased recognition to exemplary business books and their creators who make us think, see, and work differently every day.

Creating We, originally published in hardback and now available in paperback, has been considered as one of the most transformational books of the decade on leadership. Bob Lutz, Vice Chairman of General Motors, said, "Creating We is a blueprint for ridding the corporate world of paralyzing groupthink and the barriers of blame and corporate casts that impede innovation and progress."

Creating We introduces new innovative concepts and practices to leaders who seek pioneering and innovative ways to transform their corporate cultures, and meet the tough challenges they face in the current highly competitive marketplace. In the book, Glaser busts myths about "I-centric" and "WE-centric" leadership. She also introduces new terms and practices, such as "co-creating" and "power-with leadership." The book is particularly potent as a practical hands-on guide for leaders looking for alternatives to the traditional "it's broken -- fix it" approach.

According to Frank Palantoni, Former worldwide CEO, Gerber Products, "Creating WE is a watershed event, so perfectly on target that the holy grail of leadership is within the grasp of very business leader."

Glaser has been the CEO of Benchmark Communications, Inc. for over two decades. She is a pioneering organizational consultant, coach, and author of two best-selling business books, Creating We and The DNA of Leadership. Glaser joins such prominent authors Noel M. Tichy and Warren Bennis in the leadership category. For more on Creating We tools, and consulting and coaching services, visit www.creatingwe.com.

SOURCE Benchmark Communications, Inc.