IconNicholson LLC, founded in 1987 and based in New York, is an LBI International AB Group unit that provides Global 1000 companies with digital advertising, marketing, and customer relationship management (CRM) services. The firm handles business strategy development, website design, software design, systems integration, content management, CD-ROM development, online service deployment, statistical data capture and analysis, and other projects. The firm's Social Retailing (TM) platform, introduced in 2007, supports the sharing of shopping information across multiple communications channels. Social Retailing allows consumers to communicate with friends while they shop. The platform allows users to exchange instant messages and videos. Users also can reference and share information found in online product catalogs. IconNicholson serves clients across the consumer packaged goods, pharmaceuticals, software, publishing, television broadcasting, financial services, and retail sectors. The firm merged with IconMediaLab in 1999. It has formed partnerships with IBM (R), Microsoft (R), Symbol (R), Google (R), Oracle (R), and other companies. It has formed alliances with Avery Dennison, Interwoven, Vignette, and other firms. IconNicholson also has collaborated with Project Rebirth and the National Retail Federation. The company has won recognition from 'AdAge Magazine' and the Web Marketing Association.