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Velocityscape, founded in 1999 and based in Cave Creek, Arizona, is a privately held firm that provides clients with data management software and services. The firm's technology allows users to transfer data across the Web, databases, and spreadsheets. The company is known for its Web Scraper Plus+ and Web Scraper Lite programs. Web Scraper Plus+ is an automated web data extraction system. The platform includes a wizard-based interface. It provides users with web spider and crawler, automated form submission, workflow management, data cleansing, and other tools. Web Scraper Lite transfers online information to spreadsheets, eliminating inefficient cut-and-paste processes. It supports Microsoft (R) Excel (R), SQL, MySQL, and other databases. Velocityscape products employ AES-256 encryption in protecting data. The firm's systems allow users to comply with Health Insurance Portability and Accountability Act (HIPAA) and other information security standards. The company also is known for its online GoogSpy search engine marketing (SEM) competitive intelligence extraction service. Velocityscape's products are employed by organizations across the software, consumer packaged goods, financial services, energy, and e-commerce sectors. The firm was founded by Michael J. Roberts.
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