Founded in 2003, Market2Lead Incorporated provides CRM solutions that enable enterprises and small businesses to gain deeper insight into the needs of potential customers and their purchase intentions. The company is privately held and headquartered in Santa Clara, California. Notable customers include Silicon Graphics, Cisco Systems, Tibco, and White Hat Security. Market2Lead's solutions offer patent-pending technology that observes real-time behavior of prospects and caters the experience to their needs, moves prospects toward purchase decisions by recognizing them and tracking past actions, and improves accuracy of marketing databases by encouraging honest responses to web form questions. Specific features of Market2Lead's solution include a unified response collector, a lead management module, central campaign launch pad, real-time reporting, integrated vendor ecosystem, and on-demand solutions. In its product line, Market2Lead offers Turbo Web2Lead, M2L Bronze Edition, and M2L Gold Edition. Turbo Web2Lead is a product that delivers messages or survey questions to customers based on individual characteristics and defined business rules. M2L Bronze Edition is a union of progressive profiling and intelligent interaction with Market2Lead's email marketing and dynamic list segmentation features. M2L Gold Edition is a solution combining outbound marketing capabilities with bi-directional integration with Salesforce.