Edmunds Incorporated publishes four websites geared toward automotive consumers, enthusiasts, and insiders, including Edmunds.com (launched in 2005), Inside Line , CarSpace , and AutoObserver.com . The company aims to be the most influential and authoritative source and intermediary of automotive information. Edmunds was founded in 1966, headquartered in Santa Monica, California, with the original mission of publishing new and used automotive pricing guides to assist consumers. In 1994, the company began posting its data on the Internet through a gopher site that was called The Electronic Newsstand. In 1995, it launched Edmunds.com, adding forums in 1997. It became the first automotive website to deliver content to outer space in January 1998 when Russian cosmonauts onboard the Mir space station requested automotive leisure reading from NASA. In 2000, the company launched the Edmunds2Go! service, which it claims as the first source of vehicle information for users of wireless devices. The same year, it also launched the True Market Value (R) pricing tools, which provide estimated average prices that consumers are paying for a variety of vehicle types as well as the average loan rates being offered by lenders. In 2001 and 2002, Edmunds launched the True Cost to Own (SM) data, which compares what new cars will cost over the full term of ownership. In 2003, it launched two more car research channels and build syndication efforts for visitors to AOL, The New York Times, Yahoo, and NASCAR's website. Inside Line, an online car enthusiast website, was launched in 2005 with CarSpace, an automotive lifestyle social networking site, following in February 2006. AutoObserver.com was launched in February 2007 to deliver analyst commentary on the automotive industry using Edmunds' data as