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BIAP Systems Incorporated, founded in 1998 and based in Plano, Texas, develops digital television programming optimization products. The firm is known for its iTV technology, which is employed in millions of set-top boxes across the United States. The company's technology allows programmers to provide subscribers with targeted, interactive services. BIAP Systems offers broadcasters targeted advertising, programming recommendation, peer-to-peer (P2P) networking, bandwidth optimization, set-top box event monitoring, and other applications. The company's advertising technology supports the delivery of targeted marketing messages to individual viewers. The firm provides viewers with interfaces that include text entry, virtual keyboard text entry, and task shortcut features. BIAP Systems' multi-platform execution engine supports a variety of hardware and software systems. The company maintains a development center in Sterling, Virginia.
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