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Yelp! Incorporated, founded in 2004 and based in San Francisco, California, provides consumers with free online city guide information services. The firm publishes destination, business, entertainment, and other reviews by community members. The company has developed guides for New York, San Francisco, Chicago, Seattle, Austin, Madison, and other cities across the United States. Marketers employ the resource in reaching local consumers. Yelp! has developed a Firefox plug-in component, which is accessed through the browser's search bar. The software can be downloaded from the company's Web site. Yelp! was founded by Jeremy Stoppelman and Russel Simmons.
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