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ICUE Limited, based in the United Kingdom, is a privately held firm that provides mobile telephone users with book content access services. Subscribers can download and store up to 400 books on their mobile devices. Titles are available through a WAP-based store. Users also can download individual chapters and excerpts. Telephones employ tachistoscope technology in displaying text serially. Users control the speed at which words are displayed. The system also includes text scrolling, fast forward, rewind, pause, bookmark, and font size selection features. Content can be downloaded to Nokia, Sony Ericsson, and Motorola mobile telephones. ICUE has formed partnerships with Harper Collins, Pan Macmillan, Egmont, Transworld, and other publishers across the United Kingdom. Company investors include Benchmark Capital. ICUE was founded by Marc Lewis.
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