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Massive Incorporated, established in 2002 and based in New York, operates a video game network that links publishers, developers, advertisers, and millions of game players. The network was launched in 2005. It provides gamers with access to a variety of third- party titles. The company's Massive Ad Client Software Development Kit (SDK) supports the dynamic loading of advertising content into 2D and 3D video game environments. Developers control advertisement placement and delivery. Massive also offers clients network advertising options. The company provides advertisers with daily campaign reports. The firm has raised over $17 million in funding. Investors include DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta Ventures, Tobat Capital, and Newlight Associates. Publishing partners include Atari, Konami, Ubisoft, Vivendi Universal Games, Legacy Interactive, Funcom, and Codemasters. Massive maintains additional offices in California and in Europe and Asia. The firm was acquired by Microsoft (R) in 2006.
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