Kinaxis (TM), founded in 1984 and based in Ottawa, Ontario, Canada, is privately held company that provides manufacturers and brand owners worldwide with operations performance optimization tools. The firm is known for its RapidResponse (TM) system, which allows users to align manufacturing processes with business goals. The system includes centralized supply chain monitoring, spreadsheet interface, and scenario modeling and scoring tools. It allows businesses to adjust operations in response to market demand, supply, capacity, and other supply chain variables. RapidResponse supports lean manufacturing operations. The system streamlines order processing, inventory management, real-time business data analysis, and customer service operations. Kinaxis products are employed by organizations across the aerospace, automotive, distribution, electronics, telecommunications, and computer technology sectors. The firm and its technology have won recognition from 'Start Magazine,' Deloitte & Touche, 'MSI Magazine,' and 'iSource Business Magazine.' Investors include TechnoCap, HarbourVest Partners, Intel 64 Fund, and GE Capital. Kinaxis is an SAP Software Partner. The firm is a member of the Automotive Industry Action Group (AIAG), the American Production and Inventory Control Society (APICS), and RosettaNet industry organizations. Kinaxis was founded as Cadence Computer Corporation. In 1995, the firm changed its name to webPLAN Incorporated. It was renamed Kinaxis in 2005.