LeapFrog (R) Enterprises Incorporated, founded in 1995 and based in Emeryville, California, provides young students worldwide with educational programs, toys, and content. The firm introduced its Phonics Desk (R) Learning System in 1995. The product earned a 'Design of the Decade' award from 'BusinessWeek' in 1999. In 1997, the company merged with Knowledge Universe. A year later, LeapFrog Enterprises introduced its Little Leap (R), Explorer Globe, and Twist & Shout (R) Addition and Multiplication products. The LeapPad (R) Learning System product was introduced in 1999. It won a People's Choice Toy of Year award in the same year. LeapFrog Enterprises established its SchoolHouse division in 2000. It also began expanding into international markets. LeapFrog Enterprises went public in 2002. The firm is listed on the New York Stock Exchange under the LF symbol. In 2003, the company introduced its LittleTouch (TM) LeapPad, LeapPad Plus Writing, and Leapster (TM) learning systems. LeapFrog Baby (TM) was launched in 2004. The FLY (TM) Pentop Computer was introduced in 2005. LeapFrog Enterprises provides consumers with over 200 interactive books and 500 skill cards. The LeapFrog SchoolHouse (TM) products are employed in over 100,000 classrooms across 25 countries. The FLY Pentop Computer and iQuest (R) handheld device products are marketed to middle and high school students. LeapFrog Enterprises maintains additional offices in Canada, Mexico, the United Kingdom, and France.