|
Umbria Incorporated provides Fortune 500 companies with market and consumer opinion data collection services. The firm captures information from blogs, message boards, opinion Web sites. It provides businesses with consumer feedback on brands, products, people, issues, and markets. Umbria services support the definition and deployment of business, marketing, and communications campaigns. The services also support product launch, advertisement tracking, and competitor analysis processes. The firm's proprietary natural language processing and machine learning algorithms streamline the filtering of unstructured information. Umbria employs demographic segmentation technologies and methodologies in organizing data. The firm's weekly and monthly Buzz Reports are accessed through the company's Web portal. Information also can be delivered to e-mail addresses. The Buzz Reports provides clients with brand awareness tracking, brand feature feedback, satisfaction analysis, and other information. Umbria serves clients across the advertising, automotive, consumer packaged goods (CPG), consumer electronics, media, financial services, health care, pharmaceutical, retail, telecommunications, and travel sectors.
|
Information Sources, Inc.