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XMPie (TM) Incorporated, founded in 2000 and based in New York, is a privately held company that develops cross-media marketing campaign management programs. The software simplifies the management of customized e-mail, Web, direct mail, and other cross-channel marketing campaigns. The XMPie platform can accessed by print service providers, agencies, and other end users. The technology includes publishing collaboration tools. XMPie is known for its PersonalEffect (TM) product, which encompasses the uPlan (TM), uCreate (TM), and uProduce (TM) components. uPlan allows users to define business and data integration rules. uCreate streamlines the creation of dynamic documents. uProduce includes campaign development workflow tools. XMPie also offers clients the uGen (TM) Web development environment, which supports the creation of Web-based self-fulfillment campaigns. The company's systems include straightforward drag-and-drop controls. The programs integrate with Adobe (R) InDesign (R), Macromedia (R) Dreamweaver (R) and other design tools. XMPie investors include Jerusalem Venture Partners. XMPie maintains additional offices in the United States, Europe, Asia, and the Middle East.
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