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U3 LLC, established in 2004 and funded by M-Systems and SanDisk (R), promotes the development of USB flash drive technologies. The organization is focusing on the creation of drives that support active, plug-and-play application processing. The firm is known for its U3 smart drive computing platform, which is employed in developing USB smart drives. The technology allows end users to create portable, personal workspaces that can encompass applications, program preference settings, and passwords. The U3 platform includes a hardware development kit (HDK), software development kit (SDK), and the U3 system software. The U3 Launchpad graphical interface provides end users with content browsing and other features. The platform also allows software developers to deploy applications on USB drives. Along with M-Systems and SanDisk, Kingston (R) Technology Company, Memorex, Verbatim (R), Clever-Stuff, Dexxon Data Media, and Data Storage Advisors AG are developing U3 smart drives. U3 is based in Redwood City, California. M-Systems is traded on NASDAQ under the FLSH symbol. SanDisk also is traded on NASDAQ and is listed under the SNDK symbol. U3 platform technology has won recognition from PC World Online.
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