Generation5 Consumer Information Production was, along with the Generation5 Mathematical Technologies company, established by Generation5 in 2005. The firm provides businesses with automated data mining and marketing segmentation systems and services. The products employ Generation5's Mathematical Technologies (TM) business data analysis methodology, which includes predictive modeling, clustering, profiling, and affinity identification features. Generation5 Consumer Information Production's G5 MWM (TM) Automatic Analytic Production Platform software handles datasets that encompass millions of records and thousands of variables. The company's technology references ZIP code information in analyzing consumer marketing data. Generation5 Consumer Information Production is known for its Insight5 databases and market segmentation products. The databases contain location, demographic, expenditure, and other information on 110 million U.S. households and 12 million Canadian households. Consumer information is available in standalone files or it is delivered within the G5 Portfolio (TM) marketing software. The G5 Consumer Focus tool streamlines database queries. The G5 Geocoder application allows users to link latitude and longitude coordinates to address records. The G5 StreetWare system provides users with data extraction and compression features. Generation5 Consumer Information Production's parent company, Generation5, was founded in 1996. It is based in Toronto, Canada. Sales offices are based in Chicago, Illinois and Dallas, Texas. The company serves organizations across the banking, telecommunications, automotive, food processing, and government sectors.