180solutions Incorporated, based in Bellevue, Washington, is a privately held company that develops contextual Internet search marketing applications. The firm's MetricsDirect unit supports online advertisers' keyword marketing campaigns. Behavior analysis features drive targeted consumers to corporate Web sites. 180solutions' Zango is a permission-based search assistant that allows consumers to find product and Web site information. It offers users links to premium content. It also provides consumers with software download features. 180solutions' ZangoCash program allows Web publishers to sell their proprietary content and to distribute the complementary Zango Search Assistant and Zango Search Suite search-based advertising applications. ZangoCash pays publishers for each consumer installation of the applications. Through 2005, the programs have been distributed by over 7,000 publishers. ZangoCash also offers publishers a variety of free online content, which can be syndicated. 180solutions systems are employed by over 6,000 advertisers and 20 million online consumers. The firm employs over 250 people. The company has received $40 million from Spectrum Equity Investors. 180solutions acquired Full Armor Studios in 2004 and Easy Message in 2005. The company maintains additional offices in New York. 180solutions revenues grew by 275 percent from 2003 to 2004. The company was ranked 39th on the 2004 Inc. 500 list.