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Knight Ridder Digital, based in San Jose, California, was launched by the Knight Ridder New Media division, which was established in 1995. The division published all 29 Knight Ridder newspapers online by 1997. It established the KnightRidder.com Internet unit in 2000. In 2001, KnightRidder.com was renamed Knight Ridder Digital. It an independent business unit. The firm's Real Cities advertising network encompasses Internet operations across 110 local markets, including 23 of the top media markets in the United States. Knight Ridder Digital offers marketers and readers shopping, news, search, classified advertising, and other online services. The firm has formed partnerships with CareerBuilder, Classified Ventures, and Cross Media Services. Partnering with Gannett and Tribune, the company acquired Cross Media Services in 2004. Knight Ridder Digital employs 250 editorial, technology development, and other professionals. It employs systems that support the delivery of personalized content services. The firm invested in community marketplace developer Tribe.net in 2003. Knight Ridder Digital competitors include Yahoo! and AOL.
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