DemandTec (R), founded in 1999, provides retailers and manufacturers worldwide with consumer demand management (CDM) systems. The firm is known for its DemandTec 5 for Retail and DemandTec 5 for Consumer Products CDM programs. DemandTec software has been implemented by over a thousand grocery, pharmacy, and mass merchandise retailers across the United States. The system includes merchandising planning, execution, and measurement tools. It employs proprietary analysis technologies in forecasting consumer demand patterns. DemandTec 5 systems model businesses at the store and stock keeping unit (SKU) level, supporting analysis of customer purchasing behavior. The software's Demand engine references point-of-sale (POS) data. The Financial engine matches retail strategies to business rules and goals. The company's systems allow retailers to define, integrate, execute, monitor, and maintain pricing and promotion strategies. The DemandTec for Consumer Products system includes the DemandTec Promotion, DemandTec Price, and My DemandTec components. DemandTec Promotion supports promotion performance forecasting. DemandTec Price includes price point modeling and discount definition tools. The My DemandTec application provides consumer products marketing and sales professionals with customized information dashboards. DemandTec investors include Crosspoint Venture Partners, Cargill eVentures, Altos Ventures, and Athena Technology Ventures. DemandTec was founded by Mike Neal and Dr. Hau Lee.