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Unica Corporation, founded in 1992 and based in Waltham, Massachusetts, develops enterprise marketing management software. The firm is known for its Affinium system, which includes marketing and customer analysis, marketing resource management, and other features. The product is employed by over 400 organizations across the financial services, hospitality, telecommunications, broadcasting, retail, and publishing sectors. The Affinium suite includes the Affinium Plan (TM) workgroup collaboration and planning, Affinium Model (TM) predictive modeling, Affinium Detect (TM) event detection, Affinium Campaign (TM) multi-channel marketing campaign management, and Affinium Leads (TM) lead analysis and management components. Affinium NetInsight (TM) and Unica NetTracker (TM) are Web-based analysis tools. Affinium NetInsight is marketed to large corporations. Unica NetTracker is designed for small and mid-sized businesses. The firm's open technology integrates with existing business systems. Unica has formed alliances with Accenture, CDMS, Fair Isaac, and IBM. It works with Acxiom, Epsilon, Experian, and other distribution and hosting partners. Unica maintains additional offices in Europe, Asia, and India. The firm went public in 2005. It is listed on NASDAQ under the UNCA symbol. Unica has won recognition from 'Forbes,' Deloitte & Touche, and 'CRM Magazine.'
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Information Sources, Inc.