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Rapt Incorporated, founded in 1998 and based in San Francisco, California, is a Microsoft (R) Corporation business that provides digital media publishers with advertising yield management systems, information, and consulting services. The firm's platform, which includes the Price Director (TM), Inventory Manager (TM), and Business Advisor (TM) components, allows media companies to predict, price, and provision advertising assets across multiple channels. The system, built on Java 2 Enterprise Edition (J2EE) server technology, has been integrated with Microsoft Advertiser and Publisher Solutions Group's Atlas Publisher Suite. The system provides online publishers with workflow management, forecasting, planning, advertising delivery, and other features. Application programming interfaces (APIs) support integration processes. Rapt also offers clients digital media industry supply, demand, and value data. The company has formed a strategic alliance with Publicis Groupe Media. Rapt was founded by Tom Chavez. Parent company Microsoft Corporation, founded in 1975, is listed on NASDAQ under the MSFT symbol. The firm acquired Rapt in 2008.
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