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Salesforce.com (R) Incorporated, founded in 1999, provides businesses with on-demand relationship management (CRM) services. The company offers customers sales force automation (SFA), marketing automation, partner relationship management, and other tools. The technology can be customized. It also integrates with existing business systems. The AppExchange operating system allows companies to manage and share CRM and other business information and applications. Salesforce.com's technology platform is employed by over 20,000 companies across the financial services, travel, media, and telecommunications sectors. Approximately 500,000 end users employ the services. Salesforce.com has won recognition from 'InfoWorld,' 'PC Magazine,' 'Forbes,' and 'BusinessWeek.' The firm has formed strategic alliances with IBM, Microsoft (R), BEA Systems, TIBCO, and other companies. The firm was founded by former Oracle executive Marc Benioff. Salesforce.com went public in 2004. It is listed on the New York Stock Exchange under the CRM symbol.
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