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Omniture (R) Incorporated, founded in 1996 and based in Orem, Utah, provides 1,500 businesses worldwide with online business optimization software. The firm's hosted platform supports the enhancement of online and offline business processes. It provides users with website data capture, storage, and analysistools. Information can be employed in defining and improving marketing, sales, and other operations. The company is known for its Omniture SiteCatalyst (R), Omniture Discover (TM), Omniture DataWarehouse, and Omniture SearchCenter (TM) products. Omniture SiteCatalyst provides organizations with real-time information on their marketing and business strategies. Omniture Discover segments large web data volumes. Omniture DataWarehouse allows companies to produce targeted re-marketing lists. The system also integrates clickstream and internal data feeds. Omniture SearchCenter combines search engine click and cost data with enterprise lead, customer, order, or sales data. Omniture systems support 100 currencies. The programs are available in English, French, German, Japanese, and Chinese editions. Omniture products allow companies to evaluate keyword marketing campaigns, optimize supply chains, manage manufacturing assets, and increase revenue. Web Omniture also provides clients with implementation, customer support, and training services. Training is offered by the Omniture University (TM) unit. Omniture serves organizations across the health care, airline, automotive, computer technology, media, retail, financial services, and government sectors. Omniture went public in 2006. It is listed on NASDAQ under the OMTR symbol. The firm was founded by Joshua G. James and John R. Pestana.
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