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WebSideStory (R) Incorporated, established in 1996 and based in San Diego, California, provides over 1,000 customers worldwide with on-demand marketing applications. The firm is known for its Active Marketing Suite (TM), which includes Web site analysis, search, content management, and keyword bid management tools. The system references current conversion rates and other information, allowing users to optimize Web site content and online campaigns. The open software architecture integrates with existing business systems, data, and services. Active Marketing Suite also includes application programming interfaces (APIs), which support integration and data capture processes. The company's systems are employed by organizations across the insurance, media, retail, telecommunications, distribution, and financial services sectors. WebSideStory also provides clients with digital marketing optimization, data integration, and other technical services. It is known for its HitBox Professional Web site analysis service, which is marketed to small and mid-sized businesses. The firm supports customers across the Americas, Europe, and Asia. WebSideStory went public in 2004. It is listed on NASDAQ under the WSSI symbol. The company and its products have won recognition from 'Network Computing' and 'PC Magazine.'
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Information Sources, Inc.