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Geoscape (R) International Incorporated, founded in 1994 and based in Miami, Florida, provides customers with geographic information system (GIS), mapping, and sales analysis software, information, and services. The company was founded by Cesar Melgoza, formerly of Apple Computer and Strategic Mapping Incorporated. Geoscape International provides customers in the U.S., Latin America, Europe, and Asia with demographic information. The company is known for its Marketscape (TM) information systems, DirecTarget (TM) services, and DirecTarget Server. Marketscape allows marketers to target campaigns to demographic groups. DirecTarget provides direct marketers with similar capabilities. Geoscape International includes Coca Cola, Johnson & Johnson, Blockbuster Entertainment, Western Union, Nike, Nortel Networks, DirecTV, and other companies as clients.
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