Demandbase Incorporated is a private technology company, headquartered in San Francisco, California. Founded by Chris Golec in 2007, the company assists business to business (B2B) companies to generate sales leads. The company delivers on demand, lead acquisition solutions for marketing and sales professionals. Its software-as-a-service (SaaS) solutions offer better results than traditional marketing programs by bringing accuracy, transparency, and simplicity to the businesses. The products delivered by the company are Demandbase Central (TM), Demandbase Direct (TM), Demandbase Stream (TM), and Demandbase Direct (TM) for AppExchange. The Demandbase Central (TM) powers a set of new generation solutions that unlock the potential of online advertising, search, customer relationship management (CRM), and social networks. The company delivers support services in product assistance, CRM integration, pricing and billing, and account setup. Demandbase delivers its solutions for customers in business service, financial service, manufacturing, software and technology, and telecommunication. The company partners with a variety of businesses involved in data, technology, and solutions to increase the value of the products it delivers to the marketplace. The partners of Demandbase include Hoover's Inc., D&B, Salesforce.com, Manticore Technology, Adobe, and Cybersource. Demandbase received the InfoCommerce Model of Excellence Award in 2008. The company is backed by Adobe Systems Incorporated, Altos Ventures, Sigma Partners, The North Bay Angels, and Western Technology Investment. Demandbase can be located on the Web at www.demandbase.com.