Flypaper Studio Incorporated, formerly known as Interactive Alchemy, is an innovator in rich media content software and services. Flypaper Studio is a privately held company headquartered in Phoenix, Arizona. Don Pierson founded the company in 2003. The company initially provided services to Fortune 1000 clients in creating content for web-based marketing and training. Since 2005, the company provides Flypaper solutions that respond to the evolving customer requirements. Flypaper is the company’s flagship product and Flypaper pro is the advanced version. Flypaper studio provides solutions to sales & marketing professionals, training & e-Learning professionals, design & creative professionals and to individual users. Flypaper is a rich media application which helps to create Flash-quality content, edit and share it in different ways. Such content includes interactive presentations, interactive brochures, online training courses, resumes and videos. In addition, Flypaper helps to add the created content to users’ blogs or social networking sites including MySpace, YouTube and Facebook. Flypaper Pro is used to track viewer statistics and capture data, host content and add professionally designed elements such as charts and graphs. The company has many producer and business partners. The major producer partners of Flypaper include A&M Projects, BooJu Productions, Catalyst Productions, Designers Café, E-Learning Mind, The GMarie Group, Hi Profile, Hunt Productions, iCaldwell, Lucy Barrow, Onshore Technology Group, Pascall Creations, Patrick Nolan, People To My Site, PeopleWerx, Springboard Consulting, TruConcepts and Virtual World Builders. Recently in September 2008, Flypaper Studio has announced the merging of its basic Flypaper application with Flypaper Pro, to provide users with the best features in a single download. Flypaper Studio can be located on the web at www.flypaper.com.