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Knowledge Networks Incorporated, founded in 1998, is one of the leading research and analysis firms in the United States. The company's services allow businesses to optimize product development, brand marketing, and other processes. Analysts reference the firm's KnowledgePanel (R), the only online panel that is representative of the full U.S. population, in producing evaluations. The company's National Shopper Lab database contains information on 9 million consumers' purchasing habits. The firm offers clients market segmentation, market segmentation, long-term value analysis, message testing, and other services. Knowledge Networks serves organizations across the consumer packaged goods, pharmaceuticals, health care, financial services, media, retail, education, and government sectors. The firm includes the Knowledge Networks/SRI media research and Knowledge Networks/PDI promotions research businesses. The company is a member of the Council of American Survey Research Organizations (CASRO), the Council for Marketing and Opinion Research (CMOR), and the Advertising Research Foundations.
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Information Sources, Inc.