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IDEO works with organizations across the business, education, and government sectors in designing and developing products and services. The firm offers clients mechanical, electrical, and software engineering services. It handles industrial, interaction, target audience, and other design projects. IDEO employs a collaborative methodology in developing products and services. It assesses the feasibility of designs and evaluates markets. The company also provides clients with prototyping, production, and implementation services. The firm developed the first mouse for Apple's Lisa and Macintosh computers. It also developed the first notebook computer, for GRiD Computer. The firm has designed e-commerce websites, PDA systems, multimedia color management tools, and other products. IDEO is based in San Francisco, California. It maintains additional offices across the United States, Europe, and Asia. The firm was founded by David Kelley. IDEO has won recognition from 'BusinessWeek' and 'Fast Company.'
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