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Company

Backchannelmedia Inc Products   
105 South St
Boston,  MA  02111-2811
United States
Toll Free Number: (800) 578-8283
Fax: (617) 517-7777
URL: http://www.backchannelmedia.com
Email: info@backchannelmedia.com

Backchannelmedia Incorporated, founded in 2000 and based in Boston, Massachusetts, is a privately held firm that develops digital marketing technologies. The company's platform measures viewer engagement with targeted messages. It also tracks transactions. The firm's platform offers viewers television-to-Internet clickthrough and information portal tools. Backchannelmedia Research is a free, web-based search engine that allows media buyers, advertising agencies, and brand managers to find targeted consumer data based on channel lineup and television schedule information. The web-based resource allows advertisers to find information on networks, program syndicators, cable programmers, and channels across North America. Backchannelmedia's encoding software is used to embed Token IDs in video streams. Token IDs are cataloged in the Token Registry, which manages and delivers program, program genre, and other information to media outlets and viewers' Backchannelmedia accounts. Portals support the archiving of viewer clickthrough and transaction information. Backchannelmedia's software can be embedded with a variety of television sets and set-top boxes. The company has won recognition from 'AlwaysOn.'

Org. Type: Corporation Equity Type: Private
Company Status: Active Date Founded: 2000

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