KnowledgeBase Marketing (R), founded in 1997 and based in Richardson, Texas, is a unit of Young and Rubicam Brands' Wunderman Company. The firm provides clients with data compilation, list processing, analytics, and other direct marketing products and services. The company assists organizations in developing marketing strategies. The firm's hosted IMPACT (R) marketing database integrates consumer, marketing analysis, list, and other information. The online resource allows businesses to optimize customer acquisition and retention processes. It can be used to analyze customer and prospect behavior, develop marketing plans, and track and measure campaigns. The IMPACT platform provides users with monthly key performance indicator (KPI) analyses and reports. KnowledgeBase Marketing's DirectSuccess (SM) platform allows companies to optimize customer and prospect contact data. The company's AmeriLINK (R) national consumer database includes demographic, lifestyle, and other information on 235 million consumers across 110 U.S. million households. The firm's eRELATE (SM) is suite of e-mail marketing services. KnowledgeBase Marketing merged with Kesnbaum Consulting in 2000 and Foretelligent in 2005. The firm acquired DATACORE Marketing in 2007. Parent company Wunderman is a WPP Group company. WPP Group is a leading communications organization that maintains 2,000 offices across 106 countries. It serves Fortune Global 500 and other companies. KnowledgeBase Marketing is a member of the Direct Marketing Association (DMA).