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Targetbase (R), founded in 1979 based in Irving, Texas, is an Omnicom Group Incorporated business that provides Fortune 500 clients with marketing strategy, analysis, technology, and creative services. The firm assists organizations in meeting direct marketing, communications planning, and marketing data analysis goals. Direct marketing programs allow companies to acquire and retain customers. Targetbase employs analysis technologies in processing companies' customer data and creating targeted campaigns. Communication planning services allow organizations to identify customers, create campaigns, and deliver messages across multiple channels. Targetbase developed its first marketing database in 1985. It launched one of the first online viral campaigns in 1994. The company also was an earlier developer of online communities, launching a website in 1995 Targetbase serves organizations across the automotive, computer technology, food and beverage, pharmaceuticals, transportation, health care, and consumer electronics sectors. Targetbase maintains additional offices in Greensboro, North Carolina. Parent company Omnicom Group Incorporated is listed on the New York Stock Exchange under the OMC symbol. Targetbase is a member of the Proximity Worldwide Network.
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Information Sources, Inc.