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REAL D (TM), based in Beverly Hills, California, is a privately held company that develops digital stereoscopic cinema systems. The company's digital projectors handle 2D and 3D content. Audience members wear lightweight glasses that decode images. The glasses, offered as souvenirs, can be customized with movie branding elements. The first movie to support REAL D's technology was 'Chicken Little.' REAL D systems have been implemented on over 1,100 theater screens across 24 countries. The company plans to deploy its products to 5,000 screens by 2009. REAL D's 3D visualization systems are employed by organizations across the aerospace, automotive, and pharmaceutical sectors. The company's StereoGraphics, DepthQ 3D Projector, Monitor ZScreen (R), and Projection ZScreen (R) 3D hardware and software products are marketed to scientific researchers. The firm's CrystalEyes (R) liquid crystal eyewear supports stereoscopic viewing. REAL D's technology also is employed by advertisers. Company investors include Shamrock Capital. Partners include Christie, NEC, and XDC. REAL D was founded by Michael V. Lewis.
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