Offermatica Corporation, based in San Francisco, California, is a privately held company that provides over 100 businesses worldwide with hosted, on-demand marketing and website optimization services. The firm's online platform allows organizations to increase revenue from online advertisement, on-site merchandising, e-mail, pay-per-click, and other campaigns. Businesses employ the company's technology in updating pricing, promotion, positioning, and other campaign elements across multiple webpages. Offermatica offers customers A/B split and multivariate testing services. The firm's platform tests consumer responses to real-time website content changes. Businesses can employ the technology in automating offer suggestion and content delivery processes. A web interface provides users with campaign creation, targeting, statistical analysis, and reporting features. The Offermatica platform supports landing page, session, and search optimization processes. Users ad Javascript to selected pages. Offermatica's external server then references content options and rules in optimizing targeted pages. The AdBox technology allows online marketers to test and optimize advertisements. Offermatica markets its services to retail, financial services, computer technology, and media businesses, direct marketers, and advertisers. The firm's OTTO Digital unit employs a proprietary consumer behavioral targeting methodology in designing, testing, optimizing, and deploying websites and campaigns.