Apple paved the way to cellphone gaming in a big way by bringing out the latest iPhone 3G, featuring high speed software and higher memory capacity, which are essential for gaming. Following closely are Nokia, Samsung and Sony Ericsson, providing innovative facilities like global positioning, touchscreens and accelerometers which help players direct the game by merely re-positioning their mobiles. Utilizing this opportunity, new games have come up with attractive visuals that are playable on any mobile. Game developers now aim at making mobile gaming exceptional instead of appearing to be an off-shoot of console-games. Mobile gaming has grown at a steady rate of over 7 percent, according to Jupiter Research. Erstwhile efforts by mobile manufacturers to popularize gaming were unsuccessful, forcing them to look at multimedia capabilities, music and browsing. The large screen of the iPhone is the most vital factor contributing to the success of mobile gaming. Mobile firms are making several innovative changes to their devices. Sony Ericsson is set to launch the W760 Walkman Phone with a 2.2 inch screen, dedicated gaming buttons, and an accelerometer. The company says almost 25 games can be played on it. Samsung has launched its Instinct touch-screen mobile. Nokia launched Dirk Digger and Fallen Idol, a game that can be played on the Nokia N85, itself to be launched shortly. Locating games has also been made easier by mobile manufacturers. Apple offers an online storefront where titles, screen shots and reviews can be checked out. Nokia has come up with the N-Gage website where a sample of the game can be seen before it is bought. Sprint Nextel launched a website, Digital Lounge, for the same purpose. Nokia and Apple enable downloading games straight from the PC. The prediction of tech soothsayers that mobile games will become a hit has come true.