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Article

Title: E3 Video Game Confab a Battle of Virtual Bands

Author: Kim, Ryan Article Type: Product Analysis
Source: San Francisco Chronicle, pD1(2) Publication Date: Jul 14, 2008
URL of Publication: http://www.sfgate.com

The E3 video game conference will host a competition between Activision's Guitar Hero World Tour, Rock Revolution from MTV Games and Konami's newly announced Rock Band 2, each of which will be released in fall 2008. Guitar Hero III was the biggest-selling game of 2007, and is part of the fastest game franchise to reach $1 billion in sales. Lazard Capital Markets said 'social games have been the surprise of this cycle. Games that involve gamers with other people, peripherals or community-based play have been successful.' Rock Band has been on the market for less than a year, and it has already sold 2.43 million units. Konami's well-established franchise of music games includes Dance Dance Revolution and Karaoke Revolution. Guitar Hero World Tour adds drums and vocals functionality for the first time, and includes a tool to enable players to create their own songs and share them online with other gamers for free. Rock Band 2 will include more songs for female singers and make it easy for users to perform songs from their original Rock Band library. Rock Revolution's drum setup will be the most complicated drum offering among the three games, with six drum pads and a kick drum. E3 is produced by the Entertainment Software Association, which has seen Activision, Vivendi Games and other big names pull out of the organization this year.

Companies:
Activision Inc Entertainment Software Association (ESA)
Harmonix Music Systems Inc Konami Corp
Vivendi Games

Products:
Dance Dance Revolution Guitar Hero
Karaoke Revolution Rock Band
Rock Revolution

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