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Article

Title: Samsung and LG Jointly Pursue Mobile TV

Author: Carson, Phil Article Type: Company
Source: RCR Wireless News, v27 n15 p15(1) Publication Date: May 19, 2008
  ISSN: 1533-0796
URL of Publication: http://www.rcrnews.com

LG Electronics Inc. will join Samsung Electronics Company Ltd. to develop a mobile/handheld digital television standard for the broadcast TV industry in North America. The agreement will see the two fierce business rivals set aside their pursuit of competing technologies. LG had supported the Mobile-Pedestrian-Handheld (MPH) standard, while Advanced Vestigial Sideband (A-VSB) had garnered Samsungs backing, but neither company specified the technology to which they will offer their joint support going forward. The cooperation may see the South Korean competitors top the mobile TV offerings of their own customers, including Qualcomm, which provides technology licensing and cell phone chips to both companies. Though mobile television in the U.S. is still a fledgling technology, the deal represents a potential disruption in the industry. Harris Corp. said it will provide components for the new team-driven standard, which it said will be based on elements of both A-VSB and MPH technologies. The company said it will release its mobile TV solution in November 2008. The Advanced Television Systems Committee, an international nonprofit that adopts or develops voluntary standards to deliver digital TV content to end-user devices, is expected to choose a standard for the North American market in 2009.

Companies:
Advanced Television Systems Committee Inc (ATSC) Harris Corp
LG Electronics Inc QUALCOMM Inc
Samsung Electronics Co Ltd

Products:
DTV (Digital TV)

TecTerms:


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