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It may look like just another bus, but the Verizon Wireless Mobile Recording Studio represents the carrier's increasingly prominent role in digital music sales. Around the corner from the Roseland Ballroom, the bus helped coordinate Verizon's recent mobile broadcast of a brief Madonna concert. Before Verizon acquired it around the time of this year' Grammys, it served as the John Lennon Educational Tour Bus, giving students the opportunity to learn music and video recording. Now the bus travels around the country, serving as a one-stop shop for the entire creative process, from idea to final product. Verizon spokesman Jeffrey Nelson explains his company's interest in the Mobile Recording Studio thus: 'Increasingly, music matters to our bottom line. We're now the second largest digital music seller in the U.S., after iTunes.' Verizon customers have exclusive access to some of the songs recorded on the bus, as well as behind-the-scenes glimpses into the recording process. The company plans to compile a set of tracks later this year into the first full album distributed directly to mobile. According to supervising producer Jesse Jensema, the bus offers a very versatile and consistent recording environment. Best of all, he says, this studio comes to the artist, rather than the other way around.
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Information Sources, Inc.
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