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Article

Title: Larry Page on How to Change the World

Author: Staff Article Type: Company
Source: FORTUNE, v157 n10 p82(5) Publication Date: May 12, 2008
  ISSN: 0015-8259
URL of Publication: http://www.fortune.com

Larry Page, the co-founder and president of Google, believes in the power of taking risks to solve many of the world's biggest challenges. Where some people see problems, Page sees opportunities. Major advances in things that matter, such as generating cleaner energy or improving transportation, are what drive economic growth and what more people should be working on. But Page believes the fear of failing, incomplete training, and the feeling of personal risk stops people from stepping forward and working on the big issues. The risk profile at Google states that 10 percent of its resources should be devoted to something other than their core business, usually riskier research that may or may not make money in the end. It is this 10 percent where all of Google's new stuff comes from. Page believes every company should devote time and money to things that might not pan out, because a static business is likely to have problems in the end. Innovative leadership can help people identify industries that have not changed in the last fifty years, and questions can then be asked about how to improve the industry. Google has been looking into geothermal power and solar thermal power, both areas where Page does not think we are making reasonable progress as a society. He thinks that with education and infrastructure, people can get over their fear of failing and risk-averse behavior. General knowledge and leadership skills are essential for tackling the big issues today, and the current conceptualization of the problems make Page optimistic about the improvement of the world.

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Google Inc

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Innovation

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