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Article

Title: Paradigm Shift Not So Funny

Author: Gomes, Lee Article Type: Product Analysis
Source: Wall Street Journal, v251 n107 pB7(1) Publication Date: May 7, 2008
  ISSN: 0193-2241
URL of Publication: http://www.wsj.com

'Internet Superstar,' an Internet comedy show that is one of 14 shows offered by Revision3 of San Francisco, is finding that bigger, more traditional media outlets are often beating it to the best material. The premise of the show is two guys sitting around a shack talking and interviewing the hot Internet personalities of the moment. The show faces stiff competition from bigger outlets like Comedy Central, which are expanding their presence online, as well as from a flood of similar amateur sites. Revision3 gets several million visitors a month and has 35 employees but does not reveal income figures, though analysts think the company's income remains small. The show is increasingly finding that guests who once would have been exclusives are now appearing on network morning shows or Comedy Central's The Daily Show. In response, the show's creators are having to work harder and visit more obscure websites to keep ahead of the competition. The show's audience is mostly male. Martin Sargent, the show's host, is a Cornell graduate who first worked in technology and then 'drifted toward TV, and then TV comedy.'

Companies:
Cornell University Revision3 Corp

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