Dish Network Corp., formerly EchoStar, bid almost $712 million and won 168 licenses for 6 megahertz of unpaired spectrum in channel 56 throughout most of the U.S. Dish licenses service 76 percent of the U.S. population, but the company doesnt yet have nationwide coverage. Qualcomm won the bid for major cities, however, in California, Arizona and the Northeast, but doesnt yet have the bigger channel line-up it was seeking by bidding on channel 56. Qualcomm subsidiary MediaFLO USA Inc.s network operates on channel 55, supporting 20 live TV channels, audio, datacasting and other services. Now that Dish has channel 56, analysts expect it will leverage Sling Medias mobile capabilities. Dish recently acquired Sling Media Inc., which just released SlingPlayer Mobile that runs on most mobile operating systems, although Dish could also offer existing products if it wanted, according to the director of insights at Nielsen Mobile. Analysts believe that on-demand revenue is slowing down but is still an important space for opportunities for Dish, using either SlingPlayer Mobile or existing products. A Current Analysis senior analyst observes that TV needs more content to which people can relate. Analysts believe the entire market is going wireless. Satellite resources are expensive, but a broadcast mode could possibly work. Dish already has the necessary content relationships, but rights clearances and usage limitations are the problem with sending content to mobile devices. Mobile TV providers can only wait for available content. In addition, theres a rumor that after EchoStar acquired Sling Media, AT&T considered acquiring EchoStar for $29.5 billion.