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Article

Title: Yahoo's Flickr Photo Site Adds Video

Author: Kopytoff, Verne Article Type: Product Analysis
Source: San Francisco Chronicle, pC1(2) Publication Date: Apr 9, 2008
URL of Publication: http://www.sfgate.com

Yahoo! Inc.'s popular photo sharing site, Flickr, is adding video. In an effort to compete with Google Inc.'s YouTube, subscribers will be able to upload short video clips. Despite offering numerous video clips, Yahoo! has yet to really profit from this potentially lucrative area. The move comes in response to changes in digital cameras, as more and more combine photography and video capabilities, as well as the demands of subscribers to be able to upload and share both snapshots and short video clips. Flickr feared that without video, users would switch to competitor sites such as Snapfish and SmugMug, which already offer video. Flickr pro account holders, who pay an annual fee, will be able to upload videos up to 90 seconds long, and a maximum size of 150 MB. Subscribers can choose whether to make the clips public or keep them private. No advertisements will appear with the videos. Those with free accounts will be able to view but not upload clips. Flickr hopes to attract what it calls, 'authentic' videos such as home videos or vacation clips, and not skits or musical performances. Flickr hopes to retain its focus on photography enthusiasts rather than 'would be pop stars.' Pirated clips are banned. Flickr attracted 55 million unique visitors in February, up from 42 million the year before.

Companies:
Google Inc SmugMug
Snapfish TecTerms
Yahoo! Inc YouTube Inc

Products:
Flickr Photo Sharing
SmugMug Snapfish
Video Sharing YouTube.com

TecTerms:


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