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Article

Title: Yahoo Endorses Social Networks

Author: Vascellaro, Jessica E Article Type: Company
Source: Wall Street Journal, v251 n71 pB7(1) Publication Date: Mar 26, 2008
  ISSN: 0193-2241
URL of Publication: http://www.wsj.com

Yahoo! Inc. has announced that it will endorse Google's OpenSocial to spur developers to create more applications for social networks. OpenSocial is a technical specification initiated by Google Inc. and supported by MySpace that allows developers to design one application that will run on multiple sites. These companies, along with Yahoo!, are now planning to form a non-profit foundation to provide technology and intellectual-property guidelines, and to ensure that no one company has too much control over the standard. Yahoo!'s move put pressure on Facebook Inc. to join OpenSocial. Facebook already has a platform for developers, launched May 2007, and approximately 20,000 applications have already been written for it. OpenSocial is part of a larger trend among Internet companies to encourage software developers to write applications for their sites. Developers have responded positively to the opportunity to reach a larger audience. Developers, however, complained that OpenSocial 'had holes and was not widely supported.' Google counters that developers will soon be able to reach 200 million users through OpenSocial, and that the new non-profit foundation will relieve the threat to developers of being sued for copyright infringement.

Companies:
Facebook Inc Google Inc
MySpace Inc Yahoo! Inc

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