Social media tools such as wikis, blogs, and podcasts have become commonplace in the business-to-consumer (B2C) marketing environment, yet adoption of social media tools in the business-to-business (B2B) world is still in early stages, as companies contend with issues of content ownership, productivity, privacy, and security related to enterprise social media usage. Ironically, properly designed and utilized social media tools may actually bring a greater benefit to B2B users than B2C users even though more B2C users utilize social media tools. This is the case because tools that allow faster and more personalized interactions between vendor and customer can improve corporate credibility and strengthen relationships, which are the most significant factors in B2B sales decisions, which tend to have a higher dollar value and longer-term impact than consumer sales. A sudden flood of social media tools designed from the ground up to meet enterprise needs are providing for quicker and more accurate information sharing within the corporate environment, facilitating fast response to customer feedback, and revealing information that was hard to collect via traditional methods. Established vendors in the B2C social media world have taken note, releasing platforms and versions specifically adapted for B2B use. Unlocking who knows what within a corporate environment can be a competitive advantage, and corporate social networks can play a crucial role. The bigger business community is flocking to external peer-to-peer networks such as Spoke, ITToolbox, and LinkedIn. Some of the most exciting social media tools allow companies to reveal information that was once difficult, if not impossible, to find. The increasing momentum of social media in the B2B world can lead to a shakeout in the various social tagging applications and social networks. However it plays out, nobody disputes that the demand for social media tools for the B2B environment is gaining momentum.