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Article

Title: Understand the Future Impact of Blu-ray

Author: Lee, Ellen Article Type: Product Analysis
Source: San Francisco Chronicle, pD1(2) Publication Date: Feb 25, 2008
URL of Publication: http://www.sfgate.com

The end of the format war between Sonys Blu-ray and Toshibas HD DVD will not mean a rush of consumers to purchase high definition DVD players. Blu-ray emerged victorious recently when Warner Brothers and retailers like Wal-Mart announced they would sell Blu-ray exclusively. While the end of the format confusion may encourage some to purchase a new Blu-ray player, the cost is still high and the players are only really attractive to those with high definition plasma or LCD TVs. The cost of a Blu-ray player is expected to fall, though not so quickly now that there is no competition from HD DVD to push down prices. However, cheaper manufacturers will begin to produce Blu-ray players now that it is the clear winner. A new Blu-ray model coming out this year, BD Live or BD 2.0, will allow users to connect to the Internet and download and play high-definition games and other extras. Blu-ray, though victorious, still faces competition. Services, such as Apple Inc.s iTunes allow consumers to download movies and they can also purchase them from cable and satellite operators, but many consumers enjoy owning and collecting films, which may work in Blu-rays favor.

Companies:
Apple Inc Sony Corp
TecTerms Toshiba Corp
Warner Bros Entertainment Inc

Products:
Blu-ray

TecTerms:


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