Entrepreneurial risk taker Jeong Kim, the president of Bell Labs, thinks that a mathematical formula can be used to capture innovation and save his legendary company and its struggling parent, Alcatel-Lucent. Kim clearly knows how to innovate, having personally made more than $500 million in the late 1990s when he sold his second startup, Yurie Systems, to Lucent Technologies for approximately $1 billion. Kim believes that for any company, innovation demands visualizing the entire future, perhaps within something like a cube, a 3-D box in which every idea in your portfolio is judged and plotted relative to its potential impact, time to market, and creative process. At one time, Kim started a Microsoft PowerPoint slide for a presentation he was going to give to Chinese ministers, and he ended up making what would come to define his work as president of Bell Labs. For most of its history, Bell Labs was the research division of AT&T and a storied conglomeration of approximately 3,000 scientists who comprised the greatest innovation factory of modern times. Recently, however, Bell Labs has stumbled and downsized after becoming the research division of Lucent, now Alcatel-Lucent. Kim is aware that many mind-bogglingly intimidating challenges are ahead that will demand transformational efforts. Kim says that the future of communications will be defined by an industry that has not yet been created that will manage the rising tide of information so that it does not overwhelm us. In Kims view, a big scientific organization such as Bell Labs is well suited to meet this challenging,