Intel, AMD, Nvidia, Dell, Microsoft and others are forming a PC Gaming Alliance to help promote the PC as a gaming platform and to develop standards that will help consumers know which games will run on which machines. Consoling gaming on platforms such as Microsoft's Xbox, Nintendo's Wii, and Sony's PlayStation is growing faster than PC gaming according to some figures. In addition, many feel that gamers are more excited about consoles than about PCs. Consoles now offer better hardware, a stable platform, and avoid the confusion created by having so many types and options of PC. WildTangent, is developing a PC application, called WildTangent Orb, that will allow developers to release console games on online so gamers can play them on their PCs. Agreements reached between the company and PC makers mean that the application will be embedded in the majority of computers sold. Gamers can choose to pay for the games or to watch an advertisement and have the advertiser pay for that gaming session. Developers, however, may find it costly and problematic to move their games to the Orb. The PC Gaming Alliance also plans to raise awareness of PC gaming, and will promote guidance, recommendations and market information sharing among the companies. Analysts predict that the companies will work together to improve how games play on PCs, even those with less than optimum hardware, and will also keep developers informed of the next innovations soon to be released.