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Article

Title: Take a Look at Today's Vibrant Ebook Market

Author: Poremba, Sue Marquette Article Type: Product Analysis
Source: eContent, v31 n2 p32(6) Publication Date: Mar 2008
  ISSN: 0162-4105
URL of Publication: http://www.econtent.com

Electronic books are becoming ubiquitous in the worlds of science, medicine and technology, and are steadily gaining ground for the average book reader as well. Sales of ebooks are increasing at a steady clip, and they are being offered in more ways than ever before. Academic publishers took the first plunge into electronic publishing and are seeing their efforts pay off. For example, the academic publisher Springer offers 9,000 titles and plans to add 4,000 titles each year. The benefits of ebooks to academics or researchers are numerous: information is available all the time, information is available to multiple users, keyword searches are easy, professors can direct students to electronic versions of articles or chapters rather than print out cumbersome paper packets, and (at least for the user) ebooks are free. It is a different story for the libraries purchasing ebooks, as they can be a hefty upfront cost. The general public, too, is reading more ebooks than ever as the population becomes more tech-savvy and technology is delivering more usable products. Amazon.coms device, Kindle, is perhaps responsible for all of the recent excitement. It has wireless capabilities and uses a display technology called electronic paper that is sharp and natural without any glare. The platforms for downloading and reading ebooks have also improved, with Adobe and Ebooks Corp. offering credible products. Readers of ebooks like their portability, instant access, and searchability. In addition, electronic books are environmentally friendly, provide instant gratification, have accessories like built-in dictionaries, and provide authors with the ability to update their work. For the time being, an ebook still costs the same as a printed book, but that will eventually change once internal adjustments inside publishing houses are complete.

Companies:
Adobe Systems Inc Amazon.com Inc
eBooks Corp Springer-Verlag GmbH & Co KG

Products:
Kindle

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