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Article

Title: Let's Give Them Something to Talk About

Author: Jones, Ashley Article Type: Product Analysis
Source: eContent, v31 n2 p10(2) Publication Date: Mar 2008
  ISSN: 0162-4105
URL of Publication: http://www.econtent.com

The Pew Internet & American Life Project recently released a new study titled Teens and Social Media that not only presents data on the difference between the online participation rates of adults versus teenagers, but also on how the type of online interaction among teenagers depends on gender. Teenagers utilize online media much more frequently than adults, which is not terribly surprising. The gap between the two populations, however, is. According to the Pew report, 64 percent of online teenagers have posted comments or have created and shared content as compared to only 10 percent of adults. Most of the content that is being created by teens takes place on social networking sites like MySpace and Facebook. The Pew report says that 55 percent of online teens between the ages of 12 and 17 have at least one social networking profile. The online activities of all of these Internet savvy teens include blogging, photo albums, wall posts, comments, and video posts. It turns out that 55 percent of teenage girls actively create content as opposed to 45 percent of teenage boys. Breaking this down further, 35 percent of teenage girls who find themselves online blog, compared to 20 percent of online teenage boys. While online girls focus on expressing themselves verbally, online boys tend to focus on posting video files. Nineteen percent of online boys post video files, compared to 10 percent of online girls.

Companies:
Facebook Inc MySpace Inc

Products:
Facebook MySpace

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