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Article

Title: Ballmer Should Adopt Oracle's Mantra

Author: Anders, George Article Type: Product Analysis
Source: Wall Street Journal, v251 n30 pA2(1) Publication Date: Feb 6, 2008
  ISSN: 0193-2241
  Illustrations: Screen Layouts
URL of Publication: http://www.wsj.com

Steve Ballmer is the Chief Executive of Microsoft, a very powerful and affluent company. Nonetheless, as Ballmer has been trying to purchase Yahoo! with a bid that exceeds $44 billion, the shares for Microsoft have fallen over 10 percent. Part of the problem may be that Ballmer's speeches have yet to inspire hope and confidence in his followers as much as, say, Larry Ellison has been able to when he made speeches discussing the acquisitions that would be made by Oracle. Oracle has been acquiring companies to merge with for many years, and despite the fact that Oracle has been known for layoffs at the companies they acquire, their stock has risen more than 65 percent in five short years. The speeches made by Ellison are so simple that a third grader could easily keep up with what is going on over at Oracle. Despite the fact that many people feel that technology is more or less the same from company to company, Ellison has been able to inspire a type of confidence that Ballmer has not been able to achieve, even though he represents one of the most powerful and affluent technology companies in the world. Oracle's goals are clear and straightforward. Even if Ballmer were to adopt Ellison's blunt and simple mannerisms, it is unlikely that the same confidence would be generated.

Special Features: Screen Layouts

Companies:
Microsoft Corp Oracle Corp
Yahoo! Inc

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