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Article

Title: IBM Makes BI Push

Author: Ferguson, Renee Boucher Article Type: Company
Source: eWeek, v25 n5 p14(1) Publication Date: Feb 11, 2008
  ISSN: 1530-6283
URL of Publication: http://www.eweek.com

IBM is attempting to differentiate itself in the business intelligence (BI) market, and will most likely do so due to its long history in sophisticated analytics and mathematical expertise. IBM's recent acquisition of BI software maker Cognos for $5 billion has already paid off: IBM announced the rollout of ten new and enhanced software packages for a number of vertical industries including banking, health care, and manufacturing. Due to their long partnership, the two companies were able to merge their product portfolios quickly. IBM plans to involve Cognos in its mathematical research department, which is currently examining an architectural approach to Information on Demand (IOD) and performance management. IBM's IOD strategy, announced in 2006, is designed to help companies manage content and data in order to gain insight and optimize business. It has spent $1 billion to date in building the division and has acquired companies such as Unicorn Solutions, FileNet, Princeton Softech, and DataMirror in addition to several companies before the formal announcement of the strategy. IBM is competing with Oracle and SAP in the fast-emerging performance management market.

Companies:
Cognos Inc DataMirror Corp
FileNet Corp IBM Corp
Oracle Corp Princeton Softech
SAP AG Unicorn Solutions Inc

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